Diet or not to Diet

Are you stuck on a cycle of diet, weight gain, diet etc. Exasperated by all the 'answers' from so called experts.
Rule of thumb for the free mind - avoid anyone who then sells you a food product linked to their 'answer' - for example weight watchers ~ owned by Heinz. Do you think they ever want to really help you?
If they did they would loose a customer!
Avoid anyone who wants you to pay them... I have found a great web site, good explanations and it works.
See Barry Groves second opinions - this guy generates so much abuse because people whose beliefs are threatened resort to vitriol. Or more likely their pockets!
The real lesson in life is eat fresh -eat nothing processed.